Here is one about Market Basket or at least the one at Stadium Plaza.
Here is the setup. For several weeks I have been hawking the breakfast food aisle, looking for Shredded Wheat. Nothing. I have asked store clerks. I have spoken to the lady at the little office. Today my wife was in the store and nothing. My wife says it is all over. The big biscuits have been dropped in favor of the bit sized version.
What do you think?
- It is all over—the Cereal Company has stopped making the item.
- It is all over—Market Basket has stopped carrying the big-biscuit Shredded Wheat in favor of Cheerios.
- They have a bad algorithm (This was the case a few years back with Staples in Stadium Plaza and their Peanut M&Ms. People would pilfer the items and then the store's computer wouldn't realize that they were out).
- What with the terrible weather we have been having (thanks to AGW) the raw materials haven't made it to the factory or the biscuits are backed up at the factory, waiting to be shipped.
- Stop whining and just go across the street to brand X (one more time).
Regards — Cliff
Let's not knock "Cheerios" - this breakfast winner has gotten me through the worst of times as well as the best of times.
ReplyDeleteKellogg's recently ran short of Eggo waffles due to problems at one of the only two plants in the world that produce them... Maybe Nabisco is having problems, but isn't saying?
ReplyDeleteI'm with Marie--Cheerios (with Shaw Farm whole milk of course) is the sine qua non of breakfast cereals, and, like Caesar's wife, must always remain above reproach.
My husband has wonderful memories of eating the large Shredded wheat as a child.... with his grandfather 25 years ago.
ReplyDeleteA rather dated item I should say.
I haven't bought the kellog form for many years as Post has the same thing....indistinguishable in the bowl...and even less so in the tummy....and most important...available almost anywhere. Given the plethora of sugar soaked cereals on the market today...and the demand for such......Kellog probably took the coward's way out and dropped the line. BTW...on the Kellog site..they don't even acknowledge
ReplyDeleteBite Size......Post does....
regards
It isn't that I don't like Cheerios; I do like them. I even had Cheerios this AM at 0530, to fortify me for being on City Life this AM. It is just that I like Shredded Wheat a bit more.
ReplyDeleteLike Renee's husband, I do have memories of my Grandfather eating Shredded Wheat at his home on Edson Avenue, Johnstown. Must have been around 1950.
Regards — Cliff
Excerpt from Wiki implies Kellogg produces bite-size only.
ReplyDelete"Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (3⁄4 × 1 in), and full size, which may be broken into small pieces before milk is added.
Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced "filled" versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.
In the United States, shredded wheat is most heavily advertised and marketed by Post Cereals, which acquired the product in 1993 through its parent company, Kraft Foods, buying it from its long-time producer Nabisco. Kellogg's sells eight varieties of miniature, or bite-sized, shredded wheat cereal. Natural and organic manufacturer Barbara's Bakery makes an all-natural version of shredded wheat. In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestle/General Mills company, although there are many generic versions and variants by different names. It was first made in the US in 1893, while UK production began in 1926."
There is good news tonight.
ReplyDeleteShredded Wheat is back at Market Basket.
Regards — Cliff