This article in Popular Mechanics on why the Saturn died was short, but interesting. I wonder if Harvard Business Review will do a study?
What Went Wrong With Saturn?: Analysis. GM pulls the plug on Saturn, ending nearly 20 tumultuous years with this bold, creative automotive experiment.I had hoped that Roger Penske would pull this off and save Saturn, but in the end there wasn't enough interest to make it happen. Here is the story in a local Tennessee newspaper.
Regards — Cliff
PS: Hat tip to the Instapundit