Writing in Human Events, Mr John Hayward talks about "Romney, Obama, and the 2012 preference cascade".
What I believe we are seeing here is the beginning of a “preference cascade,” a term made popular by Glenn Reynolds of Instapundit fame. It’s a fascinating concept, applied originally to the process by which oppressive governments fall.So, we ask ourselves, are individual Democrats coming to believe they are not alone in thinking President Obama is not the Hope and Change they thought he was? Are individual Republicans coming to think that maybe they weren't the only ones who liked Governor Romney as a choice? Sometimes a rapid sea change was building for a long time.
A large population can be dominated by a small group only by persuading all dissenters that they stand alone. Most of their fellow citizens are portrayed as loyal to the regime, and everyone around the dissident is a potential informer. A huge dissident population can therefore be suppressed, by making them believe they’re all lonely voices in the wilderness… until the day they begin realizing they are not alone, and most people don’t support the regime. The process by which dissent becomes seen as commonplace, and eventually overwhelming, is the preference cascade.
Hat tip to the Instapundit.
Regards — Cliff