The report dismisses Twitter and talks about teenagers using texting and the chat feature of Wii as the way teenagers communicate electronically. Here are the lead paragraphs (and you have the link above):
A research note written by a 15-year-old Morgan Stanley intern that described his friends' media habits has generated a flurry of interest from media executives and investors.One interesting thing is that this is a teenager providing a research note. That should be a spur to other teenagers who think they have an insight into something. Truth does not belong solely to old people or people with PhDs.
The US investment bank's European media analysts asked Matthew Robson, an intern from a London school, to write a report on teenagers' likes and dislikes, which made the Financial Times' front page today.
His report, that dismissed Twitter and described online advertising as pointless, proved to be "one of the clearest and most thought-provoking insights we have seen – so we published it", said Edward Hill-Wood, executive director of Morgan Stanley's European media team.
I don't use Twitter myself, but do usually scan the Tweets when I visit the Richard Howe blog site.
Regards — Cliff
♠ Which I will blog about, since I think it is an important issue.