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Friday, March 11, 2011

NPR Pursuing a Niche Market?

This blog post by Professor Ann Althouse raises that question.  She headlines her blog post:
NPR board member says "we unwittingly cultivated a core audience that is predominately white, liberal, highly educated, elite."
Of course the comments are very good at the Althouse Blog (and also some are pretty bad).  This one was particularly interesting to me.
Yes, the elite whiteys need to be subsidized by the poor. Reverse Robin Hood, steal from poor, give to rich.
The commenter used the handle PaulV.

Then there is the link to Stuff White People Like.  I am afraid I may not be a fully qualified "White Person", based on that blog.  Also, is "Democracy Now" really part of the NPR/Corporation for Public Broadcasting operation?  I had not thought so.

But, back to NPR, here is a link to the original source, an opinion piece by Ms Sue Schardt, Executive Director of the Association of Independents in Radio.  She represents Independent Stations as a non-NPR member on the NPR Board's Distribution/Interconnection Committee.

Ms Schardt figures that NRP is going after 11% of the possible audience.  That does seem a little narrow.  Dare we ask?  Are they driving people to Fox by their strategy?

Regards  —  Cliff

1 comment:

Craig H said...

Are they driving people to Fox? Of course they are, and in the same way that Fox' culturally bigoted coverage has cleaved those 11% to NPR. The tragedy is that neither audience gets either fair or balanced coverage with which to cultivate any possible ability to see positive compromise when it's staring them in the face. (Hence we get otherwise tree-hugging lefties opposing wind farms off the coast of Cape Cod, and knee-jerk righties refusing to consider the consequences of actively trashing the Constitution via erosions to the Bill of Rights).

NPR's one valuable contribution to the discourse that I see is distribution of the BBC World Service. Beyond that, they're generally and hopelessly blind to the ridiculous nature of their editorial bias, and the insidious and corrosive consequences of their rabid cultural elitism that makes no attempt to serve the actual public.